That's kind of how our own brand started. Without fail, every time we popped-up, new customers, curious about the shop, engaging us in conversation and explanations, would inevitably ask, "So, what did YOU make?" (Of course that was always after "It seems like an awful amount of work"...but that is a whole other blog post!).
We would explain "we make the shop", "we curate the artisans", "create the unique experience". But as time went on, and we started wearing 'signature' pieces like our feather earrings, we also wondered why didn't we create our own things?
It started with a tee. We wanted a great, stylish and comfortable cut. We wanted it to say something we would say. And after lists upon lists of ideas (via text, in a drafted email we share and scribbled in random places, than screen shot for safe keeping) we knew that "Be your own Dreamcatcher" was it.
Next, we needed a font and a visual. Of course we hit Pinterest for ideas. But ultimately both became our own. Emily Hamel is our friend, turned HERE. graphic designer. She lives in Chicago, but may as well dwell in our heads. She can magically take our ideas and put them to paper.
And as she does every shop theme, she nailed it for our first ever HERE. & NOW, xo, Amy & El tee (and also the actual logo!)
But we didn't want to come out with just one style (too much is never enough for us!) - so we added the pineapple image (in a fitted tank), bcs we were (and still are, a little) obsessed with them as well as our "#fancypants" flowy tank.
#fancypants has a backstory, but we have heard that blogs should be short and sweet... so we will leave out the details for or now.
Once we started cranking, we couldn't stop! Two more styles, "Wanderlust" and "Gypsy Soul" were born, perfect for the cold winter months, in a comfy/slouchy sweatshirt style.
The quality, cut and fit, as well as fabric, is verrrrry important to us.
We added one more long sleeve style to the mix, using Forever Fireflying's "BOSS lady" print, gold foil and all - since it resonated SO much with all of our #bosslady customers. SO fun to be able to collaborate with Lauren and for her to see her own design rocked by so many!!
All our tees are screen printed in Annapolis with Blk Ankr, another small and locally owned business.
At the same time, we hit up Annapolis Candle to collaborate and create our own scent and candle, called "good karma".
As a spin off, we have the same bamboo + red currant scent, still called "good karma", in a body butter debuting in our holiday pop-up, created exclusively for us by Puddin' and Peanuts.
Next up was Gilded Trees and Jewelry by Carmen LeFleur, both jewelry designers who created pieces for us under the HERE. & NOW xo, Amy & El label.
In closing, please take a note from us...
Be HERE. and NOW, be the catcher of your own dreams, embrace your inner #fancypants and remember that good karma comes back to you. Tenfold.
Rock your own style, always.
Welcome new friends and experiences into your world (nod to our pineapple),
explore your wanderlust and be true to your inner gypsy soul.
Finally, don't forget to #supportlocal #shoplocal #eatlocal #drinklocal!